Toyota Tundra
Full Power Tundra: Whats new in 2023?
The 2023 Toyota Tundra is a full-size pickup truck that offers a range of powerful and capable options to suit different needs. It comes with two powertrain choices, both centered around a 3.5L twin-turbo V6 engine paired with a 10-speed automatic transmission.
The Tundra i-FORCE MAX powertrain is a hybrid system that includes a motor/generator and clutch within the bell housing, delivering an impressive 437 peak horsepower and up to 583 lb-ft of torque. It also offers a towing capacity of up to 5,067 kg (11,170 lbs). The gas-powered models generate 389 peak horsepower and up to 479 lb-ft of torque, while the value-priced SR grades produce 348 peak horsepower and up to 405 lb-ft of torque.
The Tundra is designed to excel in both capabilities and ride com
fort. It features a modern body design with a concept called "Technical Muscle," which conveys its toughness and capability. The truck is available in Double Cab or CrewMax body configurations, with regular or long beds.
Inside the cabin, the Tundra provides comfortable seating for up to five adults. The dashboard features a horizontal layout theme with an instrument panel and center stack that seamlessly flow into the overall interior design. Premium materials are used throughout the interior, reflecting the truck's heritage as a versatile vehicle for both work and leisure.
Tech and Safety
The 2023 Tundra comes equipped with the Toyota Multimedia system, which integrates wirelessly with Apple CarPlay and Android Auto. It features an eight-inch touchscreen display and allows for intuitive interaction through sight, touch, and voice commands.
In terms of safety, the Tundra is packed with advanced features. All models come with Toyota Safety Sense 2.5, a comprehensive suite of safety technologies designed to enhance driver awareness and control. Other safety features include the Toyota Star Safety System, eight airbags, and a backup camera.
The Trim Breakdown
Toyota offers a wide range of models and trim levels for the 2023 Tundra. The lineup includes both 4x2 and 4x4 options, with various configurations of Double Cab and CrewMax cabs, as well as different bed lengths.
The base 4x2 Double Cab SR model is available with either a 6.5-foot bed or 8.1-foot bed. It comes with the Toyota Multimedia system, 18-inch styled steel wheels, fabric upholstery, LED headlights, automatic climate control, and more. It is powered by the 3.5L twin-turbo V6 engine generating 348 peak horsepower and up to 405 lb-ft of torque.
For those seeking 4x4 capabilities, there are several Double Cab options available. The SR5, TRD Sport, TRD Off Road, and Limited trims offer various upgrades in terms of features and off-road capabilities.
The CrewMax models provide a more spacious cabin and are available in SR, SR5, TRD Sport, TRD Off Road, Limited, Platinum, and 1794 Edition trims. The top-of-the-line Platinum and 1794 Edition models offer premium features such as a 12-speaker JBL audio system, full leather seating, a head-up display, and more.
For advanced power and efficiency, the Tundra offers the i-FORCE MAX powertrain in Limited and TRD Off Road trims. The i-FORCE MAX generates 437 peak horsepower and up to 583 lb-ft of torque.
A little more detail
The 2023 Toyota Tundra offers a variety of trims and configurations to suit different needs and preferences. Here is a breakdown of the available models:
- Toyota Tundra 4x4 Double Cab SR:
- Starting MSRP: $50,350
- Features Toyota Multimedia with an eight-inch touchscreen display
- 4.2-inch multi-information display
- 18” styled steel wheels
- Fabric upholstery
- Bi-beam LED headlamps
- Truck bed header rails
- Tilting/telescoping steering column
- Windshield wiper de-icer
- Automatic climate control
- Toyota Smart Key System with Push Button Start
- 3.5L twin-turbo V6 engine generating 348 peak horsepower and up to 405 lb-ft of torque
- Toyota Tundra 4x4 Double Cab SR5:
- 6.5-foot bed starting MSRP: $54,050
- 8.1-foot bed starting MSRP: $54,550
- Upgrades over SR trim level:
- More powerful 3.5L twin-turbo V6 engine generating 389 peak horsepower and up to 479 lb-ft of torque
- Three-setting drive mode select system
- Hill start assist control
- 18” alloy wheels
- Power-adjustable and heated front row seats
- Leather-wrapped heated steering wheel and shift knob
- Dual-zone automatic climate control
- LED fog lamps
- Larger fuel tank
- Active front spoiler
- Toyota Tundra 4x4 Double Cab TRD Sport:
- Starting MSRP: $56,150
- Builds on SR5 (6.5-foot bed) trim level
- Additional features:
- 20” sport alloy wheels
- TRD sport-tuned shock absorbers
- TRD Grille
- Blind Spot Monitor system with Rear Cross Traffic Alert
- Intuitive Parking Assist with Automatic Braking
- Toyota Tundra 4x4 Double Cab TRD Off Road:
- Starting MSRP: $56,360
- Builds on SR5 trim level
- Additional features:
- 18” off-road alloy wheels
- TRD off-road shock absorbers
- TRD grille
- TRD heated steering wheel and leather-wrapped shift knob
- Downhill Assist Control
- Multi-Terrain Select system
- Crawl control
- Rear locking differential
- Excludes active front spoiler
- Toyota Tundra 4x4 Double Cab Limited:
- Starting MSRP: $62,550
- Features:
- 20” alloy wheels
- Toyota Multimedia system with Drive Connect and a 14” touchscreen display
- Softex seat upholstery
- Heated and ventilated front seats
- Driver’s seat memory system
- Power-folding exterior memory mirrors
- Wireless charging tray for personal electronics
- 400-watt power outlet in the bed
- Power moonroof
- Tailgate release bump switch built into the driver’s side taillight
- Toyota Tundra 4x4 Double Cab Limited TRD Off Road:
- Starting MSRP: $65,560
- Combines premium features of Limited trim level with enhanced off-road capability
- Additional features:
- 18” off-road alloy wheels
- TRD off-road shocks
- TRD heated steering wheel
- Downhill Assist Control
- Multi-Terrain Select system
- Crawl control
- Rear locking differential
- Excludes active front spoiler
- Toyota Tundra 4x4 CrewMax SR:
- Starting MSRP: $52,350
- Features a 5.5-foot bed
- Similar features to the Double Cab SR model
- Toyota Tundra 4x4 CrewMax SR5:
- 5.5-foot bed starting MSRP: $56,050
- 6.5-foot bed starting MSRP: $56,410
- Upgrades over SR trim level:
- More powerful 3.5L twin-turbo V6 engine generating 389 peak horsepower and up to 479 lb-ft of torque
- Three-setting drive mode select system
- Hill start assist control
- 18” alloy wheels
- Power-adjustable and heated front row seats
- Leather-wrapped heated steering wheel and shift knob
- Dual-zone automatic climate control
- LED fog lamps
- Larger fuel tank
- Active front spoiler
- Toyota Tundra 4x4 CrewMax TRD Sport:
- Starting MSRP: $58,150
- Builds on SR5 (5.5-foot bed) trim level
- Additional features:
- 20” sport alloy wheels
- TRD sport-tuned shock absorbers
- TRD Grille
- Blind Spot Monitor system with Rear Cross Traffic Alert
- Intuitive Parking Assist with Auto Braking
- Toyota Tundra 4x4 CrewMax TRD Off Road:
- 5.5-foot bed starting MSRP: $58,360
- 6.5-foot bed starting MSRP: $58,730
- Builds on SR5 trim level
- Additional features:
- 18” off-road alloy wheels
- TRD off-road shock absorbers
- TRD grille
- TRD heated steering wheel and leather-wrapped shift knob
- Downhill Assist Control
- Multi-Terrain Select system
- Crawl control
- Rear locking differential
- Excludes active front spoiler
Those looking for a bit more: i-Force MAX
The 2023 Toyota Tundra i-FORCE MAX Limited is a full-size pickup truck offered with a choice of two bed sizes: 5.5-foot bed or 6.5-foot bed. The starting MSRP for the 5.5-foot bed version is $68,450, while the 6.5-foot bed version starts at $68,790. It comes with various exterior features such as 20" alloy wheels, bi-beam LED headlamps, LED fog lamps, a panoramic moonroof, and a power fuel door release.
Inside, the Limited trim level offers a range of features including a 14" touchscreen display audio system, Softex seat upholstery, power-adjustable front seats with driver's seat memory system, dual-zone automatic climate control, a leather-wrapped and heated steering wheel, a leather-wrapped shift knob, and the Toyota Smart Key System with Push Button Start. It also includes convenient features like a wireless charging tray for personal electronics, a full digital gauge cluster, and a three-setting drive mode select system.
In terms of safety and assistance features, the Limited trim level is equipped with hill start assist control, Toyota's Blind Spot Monitor system with Rear Cross Traffic Alert, and Intuitive Parking Assist with Automatic Braking.
The 2023 Toyota Tundra i-FORCE MAX Limited TRD Off Road is an off-road-oriented version of the Limited trim level. It shares many features with the Limited trim but adds off-road enhancements. The starting MSRP for the TRD Off Road version is $71,460 for the 5.5-foot bed and $71,800 for the 6.5-foot bed. It features 18" off-road alloy wheels, TRD off-road shocks, a TRD heated steering wheel, a rear locking differential, the Multi-Terrain Monitor system, downhill assist control, crawl control, and Multi-Terrain Select system.
For those seeking even more off-road capability, the 2023 Toyota Tundra i-FORCE MAX TRD Pro is available. It starts at $82,620 and builds on the TRD Off Road trim level with additional off-road features. It includes a 12-speaker JBL premium audio system, TRD PRO black forged BBS wheels, TRD Pro off-road suspension with front lift, 2.5-inch Fox internal bypass coil-overs, rear remote-reservoir shock absorbers, auto-leveling headlamps, a TRD Pro front stabilizer bar, and TRD skid plate and rock rail. The TRD Pro model stands out with unique styling cues like a TRD Pro stamped tailgate, black dual exhaust with TRD logo, smoked headlamps and fog lamps, a TRD Pro heritage "TOYOTA" grille with LED light bar, and exterior amber marker lights. The interior features TRD Pro logos and technical camo patterned inserts on the front seats, as well as a TRD Pro hood badge and "TOYOTA" badging on the passenger side dash panel.
The 2023 Toyota Tundra i-FORCE MAX Platinum is the luxury-oriented version of the Tundra. Starting at $78,650, it offers premium features on top of the Limited trim level. These include a 12-speaker JBL premium audio system, full leather seating, heated and ventilated front and rear seats, additional power adjustments on the front row seats, ambient cabin lighting, a head-up display, digital rearview mirror, active noise control system, a power tilting/telescoping steering column with memory system, triple beam LED headlights, rain-sensing wipers, the Toyota Panoramic View monitor, trailer backup guide technology with straight path assist, and an active front spoiler.
The Platinum trim level can be enhanced with the Advanced Package, which starts at $81,240. This package adds
a load-leveling rear height control air suspension, Toyota's Adaptive Variable Suspension system, power running boards and bed step, and a five-setting Drive Mode Select system.
The 2023 Toyota Tundra i-FORCE MAX 1794 Edition, starting at $79,850, pays tribute to the ranch on which Toyota's Tundra manufacturing plant is located in San Antonio, Texas. It applies unique styling to the Platinum trim level, including authentic wood trim and chrome accents.
Similar to the Platinum trim level, the 1794 Edition can also be enhanced with the Advanced Package, starting at $82,440, which includes the same additional features as mentioned earlier.
Lastly, the exclusive 2023 Toyota Tundra i-FORCE MAX Capstone starts at $86,190 and builds on the Platinum model. It adds 22" alloy wheels, power running boards and bed step, front side laminated glass, semi-Aniline leather upholstery, and a backlit "CAPSTONE" passenger side instrument panel badge.
These different trim levels and packages offer a variety of features and options to suit different preferences and needs for the 2023 Toyota Tundra i-FORCE MAX lineup.
Overall, the 2023 Toyota Tundra aims to combine power, capability, comfort, and modern features to serve as a dependable partner for a wide range of tasks and lifestyles.