Toyota Prius & Prius Prime
The Toyota Prius has long been synonymous with exceptional fuel economy (4.4L/100km in the city!). It has been one of Toyota's champion nameplates, and the longest running and most successful retail hybrid vehicle in North America. Order yours today!
New for 2023
Fast forward to 2023, the Prius is now a refined and extremely capable version of its former self. The 2023 Prius is available also in a plug-in hybrid; enter Prius Prime. Both come standard with: Toyota Safety Sense 3.0, Toyota's next-gen multi-media system, wireless Apple CarPlay/Android Auto, Toyota Connected Services (Drive Connect, Service Connect, Safety Connect & Remote Connect), Smart Key with Push Button start, LED Daytime Running Lights, Heated seats and lots more. Prius comes in 2 grades: XLE and Limited. Prius Prime comes in 3 grades: SE, XSE, XSE Premium.
With the completely redesigned Prius comes a new power plant. The 2.0L 4-Cylinder DOHC 16-Valve engine pushes 196hp & Standard AWD makes the Prius feel planted. Toyota Safety, Service, Remote, and Drive Connect come standard, and have up to 10 years of trial periods available (length of trial depends on connect product). A Push button start, wireless Apple CarPlay & Android Auto, Heated front seats, eye catching 19"wheels and more round out the stunning new hybrid. Pricing starts at $39,625 for Prius XLE AWD.
Built off the well equipped XLE, the Limited adds refinement to Toyota flagship Hybrid. 8 Speaker premium JBL sound system, Digital Key, 360 Bird's, Eye View Camera, Autopark and a full glass roof + power back door are just a few upgrades which can be expected when stepping into the new Prius. $45,965 for the top grade Prius Limited AWD.
Prius Prime SE
While the Prius Prime shares many similarities with the O.G Prius; there are also many exciting new additions to the Plug-in version. To start, Prime has 220 hp on tap, and up to 72km EV range. This is made possible with a larger, more efficient Lithium-Ion battery. Prime fits into Gov. Of Canada iZEV rebate, which provides up to $5,000 off the MSRP. The SE grade is Prime's most affordable model with an after rebate MSRP from $41,125. Standard features include: TSS 3.0, 8" Toyota multimedia touch screen with Wireless Apple CarPlay + Android Auto, with Service, Safety, Remote, and Drive connect capabilities, 17" wheels, heated front seats and steering wheel and push button start w/ smart key.
Prius Prime XSE
Adds to the solid SE grade, with a larger 12.3" Multimedia touch screen, Traffic Jam Assist, 19"alloy wheels, Wireless Charging, rear heated seats, 8-way power adjustable driver's seat with 6-way power adjustable front passenger seat, rain sensing wipers and a glass roof. From $45,965
Prius Prime XSE Premium
Adds even more refinement: Digital Key, Panoramic view monitor, 8 speaker premium view monitor, Advanced Park, 19"alloy wheels, power back door. From $49,965
* Pricing mentioned on this page excludes Freight, PDI, Dealership Fees, accessories, and Taxes. While we strive to insure all information covered on this page is current and accurate, please refer to Toyota.ca for the most recent and up-to-date information.